Back in med school, I’d hear classmates comment, “Cardiology is the specialty of the future. All these unhealthy, obese people are going to have heart attacks.” I think the remarks were largely motivated by a desire for job security, clinical relevancy, and money. They saw the masses as the “eventually sick.”
Continue reading A Prescription for the Eventually Sick Masses
Gas stations, hotels, grocery and electronic stores. They all have this in common: They’ve long been offering rewards and using incentive systems aimed at influencing customer behavior and increasing loyalty. Behavioral healthcare, to this point, hasn’t gotten on board, but there’s no reason to wait any longer. It’s time to steal a page from their playbooks.
Continue reading Re-thinking Consumer Engagement through the Use of Rewards